This Privacy Policy describes how BetterWayOfSaying.com ("we," "our," or "the site") collects, uses, and shares information when you visit or use our website. By using this site, you agree to the practices described in this policy.
1. Information We Collect
Information you provide directly: If you use our Contact form, we collect your name, email address, and message content. This information is used only to respond to your inquiry.
Information collected automatically: When you visit the site, certain information is collected automatically through cookies and similar technologies, including your IP address, browser type, pages visited, time spent on pages, and referring URLs. This is collected by Google Analytics and Google AdSense (described below).
Paraphrasing tool usage: Text you enter into the rephrasing tool is sent to our server to generate alternatives. We log these requests - including the submitted text, the tone selected, the time of the request, and the IP address and approximate location (country, region, and city) it came from. We use these logs to improve the tool and to train future versions to adapt tonal suggestions to regional and national differences in how people write, so that a "casual" or "professional" rewrite reads naturally where you are. Logs are used for this purpose and for detecting abuse; they are not sold, published, or shared with third parties, and we do not use them to build advertising profiles or to contact you.
We never associate these query logs with an individual person, an identity, or your cookies. They are not joined to our analytics or advertising cookies, not matched against any profile, and not used to identify who submitted a given piece of text. The tool requires no account and sets no identifier of its own, and the logs are read in aggregate - to see which kinds of requests the tool handles badly and how phrasing preferences differ by region - never to look up what a particular visitor typed.
Because these logs contain the text you submit, please do not enter passwords, financial details, health information, government identifiers, or anyone else's personal data into the tool - the same advice applies to any online service. If you would like the log entries associated with your requests deleted, contact us through the Contact page and we will remove them.
2. Cookies
We use cookies - small text files stored on your device - for the following purposes:
- Analytics cookies (Google Analytics): We use Google Analytics (GA4) to understand how visitors use the site. Google Analytics places cookies to track session data, page views, and general usage patterns. This data is aggregated and anonymized. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
- Advertising cookies (Google AdSense): We use Google AdSense to display advertisements. Google and its partners use cookies to serve ads based on your prior visits to this website and other sites. These cookies allow Google to show you personalized ads across the web. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and other sites on the internet.
- Preference cookies: We store your light/dark theme preference locally in your browser so it persists between visits. This does not involve any external services.
3. Google Advertising and Third-Party Cookies
BetterWayOfSaying.com is a participant in the Google AdSense program. Google, as a third-party vendor, uses cookies to serve ads on our site. Google's use of the DoubleClick cookie enables it and its partners to serve ads to users based on their visit to our site and other sites on the internet.
You may opt out of the use of the DoubleClick cookie for interest-based advertising by visiting Google Ads Settings. Alternatively, you can opt out of interest-based advertising from third-party vendors by visiting aboutads.info.
For more information on how Google uses data when you use our site, please see How Google uses data when you use our partners' sites or apps.
Consent for visitors in the EEA, UK, and Switzerland: If you visit from the European Economic Area, the United Kingdom, or Switzerland, we show a consent message through a Google-certified consent management platform before any personalized advertising cookies are set. You can grant or refuse consent, and you can change your choice at any time through the privacy or "Manage consent" options presented on the site. If you refuse consent, Google and its partners will serve only non-personalized ads; these still use cookies for frequency capping, aggregated reporting, and fraud prevention, but not to build an advertising profile of you.
Wherever you are located, you can opt out of interest-based advertising at any time using the Google Ads Settings and aboutads.info links above.
4. How We Use Your Information
We use the information we collect to:
- Operate and improve the website and its features
- Respond to messages sent through the Contact form
- Analyze usage patterns to improve the user experience
- Improve the quality of the rephrasing tool, including reviewing logged requests to find cases the tool handles poorly and correcting them
- Train and tune future versions of the tool to adapt tonal output to regional and national differences in phrasing, using the approximate location attached to a request
- Display relevant advertisements via Google AdSense
- Detect and prevent fraud or abuse
5. Information Sharing
We do not sell, trade, or rent your personal information to third parties. We share information only in the following circumstances:
- Service providers: We use Google Analytics and Google AdSense. These services have their own privacy policies governing their use of data.
- Legal requirements: We may disclose information if required by law or in response to valid requests by public authorities.
6. Data Retention
Contact form submissions are retained only as long as needed to respond to your inquiry. Analytics data is retained according to Google Analytics' default retention settings.
Rephrasing tool logs (described in Section 1) are retained for up to 12 months and then deleted. We do not maintain any other persistent user database, and we do not link tool logs to a named individual, to any account, or to the analytics and advertising cookies described in Sections 2 and 3 - the two sets of data are kept separate and are never joined.
7. Your Rights and Choices
Depending on your location, you may have rights regarding your personal data, including:
- The right to access data we hold about you
- The right to request deletion of your data
- The right to opt out of personalized advertising (see Section 3 above)
- The right to withdraw consent to cookies by adjusting your browser settings
To exercise any of these rights, contact us at betterwayofsaying@gmail.com.
You can also control or disable cookies in your browser settings. Note that disabling certain cookies may affect site functionality.
8. Children's Privacy
This site is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us personal information, please contact us and we will delete it promptly.
9. External Links
This site may contain links to external websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any site you visit.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the site after changes constitutes acceptance of the updated policy.
11. Contact
If you have any questions about this Privacy Policy, please contact us at betterwayofsaying@gmail.com or through our Contact page.