This Privacy Policy describes how BetterWayOfSaying.com ("we," "our," or "the site") collects, uses, and shares information when you visit or use our website. By using this site, you agree to the practices described in this policy.
1. Information We Collect
Information you provide directly: If you use our Contact form, we collect your name, email address, and message content. This information is used only to respond to your inquiry.
Information collected automatically: When you visit the site, certain information is collected automatically through cookies and similar technologies, including your IP address, browser type, pages visited, time spent on pages, and referring URLs. This is collected by Google Analytics and by Mediavine and its advertising partners (described below).
Paraphrasing tool usage: Text you enter into the rephrasing tool is sent to our server to generate alternatives. We log these requests, including the submitted text, the tone selected, the time of the request, and the IP address and approximate location (country, region and city) it came from. We use these logs to improve the tool and to train future versions to adapt tonal suggestions to regional and national differences in how people write, so that a "casual" or "professional" rewrite reads naturally where you are. Logs are used for this purpose and for detecting abuse; they are not sold or published, and we do not use them to build advertising profiles or to contact you. To generate the suggestions, the text you enter and the tone you choose are sent to the AI model providers that power the tool (see Section 5). The request logs are stored with our hosting provider.
We never associate these query logs with an individual person, an identity, or your cookies. They are not joined to our analytics or advertising cookies, not matched against any profile, and not used to identify who submitted a given piece of text. The tool requires no account and sets no identifier of its own, and the logs are read in aggregate, to see which kinds of requests the tool handles badly and how phrasing preferences differ by region, never to look up what a particular visitor typed.
Because these logs contain the text you submit, please do not enter passwords, financial details, health information, government identifiers, or anyone else's personal data into the tool. The same advice applies to any online service. If you would like the log entries associated with your requests deleted, contact us through the Contact page and we will remove them.
2. Cookies
We use cookies, which are small text files stored on your device, for the following purposes:
- Analytics cookies (Google Analytics): We use Google Analytics (GA4) to understand how visitors use the site. Google Analytics places cookies to track session data, page views, and general usage patterns. This data is aggregated and anonymized. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
- Advertising cookies (Mediavine and its partners): We use Mediavine to manage the advertising on this site. Mediavine and its advertising partners use cookies and similar technologies to serve ads based on your prior visits to this website and other sites, which allows them to show you personalized ads across the web. Section 3 below sets out what this involves and how to opt out.
- Preference cookies: We store your light/dark theme preference locally in your browser so it persists between visits. This does not involve any external services.
3. Advertising and Third-Party Cookies
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
Consent for visitors in the EEA, UK, and Switzerland: If you visit from the European Economic Area, the United Kingdom, or Switzerland, a consent message is shown through our advertising partner's consent management platform before any personalized advertising cookies are set. You can grant or refuse consent, and you can change your choice at any time through the privacy or "Manage consent" options presented on the site. If you refuse consent, only non-personalized ads are served; these still use cookies for frequency capping, aggregated reporting, and fraud prevention, but not to build an advertising profile of you.
4. How We Use Your Information
We use the information we collect to:
- Operate and improve the website and its features
- Respond to messages sent through the Contact form
- Analyze usage patterns to improve the user experience
- Improve the quality of the rephrasing tool, including reviewing logged requests to find cases the tool handles poorly and correcting them
- Train and tune future versions of the tool to adapt tonal output to regional and national differences in phrasing, using the approximate location attached to a request
- Display advertisements through Mediavine
- Detect and prevent fraud or abuse
5. Information Sharing
We do not sell, trade, or rent your personal information to third parties. We share information only in the following circumstances:
- Analytics and advertising: We use Google Analytics for site analytics and Mediavine for advertising. These services, and Mediavine's advertising partners, have their own privacy policies governing their use of data.
- AI model providers: Text you enter into the rephrasing tool, along with the selected tone, is sent to the third-party AI model providers that generate the suggestions. They process it under their own terms and privacy policies. We do not send your IP address, location, or any identifier to them.
- Hosting: The site runs on a third-party hosting provider, which stores the request logs described in Section 1.
- Legal requirements: We may disclose information if required by law or in response to valid requests by public authorities.
6. Data Retention
Contact form submissions are retained only as long as needed to respond to your inquiry. Analytics data is retained according to Google Analytics' default retention settings.
Rephrasing tool logs (described in Section 1) are retained for up to 12 months and then deleted. We do not maintain any other persistent user database, and we do not link tool logs to a named individual, to any account, or to the analytics and advertising cookies described in Sections 2 and 3. The two sets of data are kept separate and are never joined.
7. Your Rights and Choices
Depending on your location, you may have rights regarding your personal data, including:
- The right to access data we hold about you
- The right to request deletion of your data
- The right to opt out of personalized advertising (see Section 3 above)
- The right to withdraw consent to cookies by adjusting your browser settings
To exercise any of these rights, contact us at betterwayofsaying@gmail.com.
You can also control or disable cookies in your browser settings. Note that disabling certain cookies may affect site functionality.
8. Children's Privacy
This site is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us personal information, please contact us and we will delete it promptly.
9. External Links
This site may contain links to external websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any site you visit.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of the site after changes constitutes acceptance of the updated policy.
11. Contact
If you have any questions about this Privacy Policy, please contact us at betterwayofsaying@gmail.com or through our Contact page.